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NEW YORK -- Baby boomers heading into what used to be called retirement age are providing a 70 million-member strong market for legions of companies, entrepreneurs and cosmetic surgeons eager to capitalize on their "forever young" mindset, whether it's through wrinkle creams, face-lifts or workout regimens.
Hiding your age may cost you. And not just in dollars. It's about the respect of people too young to know what you're going through -- yet.
Anti-aging business booming, thanks to aging baby boomers
Good Housekeeping lists 17 top performers that really deliver on their promise of shinier, fuller, younger-looking hair. Find out how they tested anti-aging hair products and meet the anti-aging experts behind this massive undertaking.
Baby boomers, be prepared to be separated from your dollars -- $114 billion of them by 2015 -- if marketers and companies have their way. That's the projected sales figure for 2015 in the anti-aging products market in the United States alone, reports CBSNews.com.
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